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Episode 8: Nicole Silver (Volta Charging, Button, Moat, Operative) on B2B Storytelling and Strategy
In this episode hosts Dan Rosenberg and Stephanie Shelton talk with B2B marketing expert, Nicole Silver, about audience engagement, storytelling, technology impact, and strategic approaches. Nicole shares experiences from her career transitions, highlighting the importance of understanding audience needs and the power of technology in marketing. The conversation delves into the intricacies of B2B marketing, emphasizing the significance of prioritizing audience-focused strategies and the evolution of Account-Based Marketing (ABM).
00:32 Introducing Nicole Silver
02:36 The Complex World of B2B Marketing
04:14 Leveraging Technology in Marketing
07:01 Rethinking B2B Marketing Strategies
07:55 The Power of Audience-Centric Marketing
08:43 Wishes and Wins in B2B Marketing
13:06 Reflecting on Key Takeaways
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By Dan Rosenberg & Stephany SheltonIn this episode hosts Dan Rosenberg and Stephanie Shelton talk with B2B marketing expert, Nicole Silver, about audience engagement, storytelling, technology impact, and strategic approaches. Nicole shares experiences from her career transitions, highlighting the importance of understanding audience needs and the power of technology in marketing. The conversation delves into the intricacies of B2B marketing, emphasizing the significance of prioritizing audience-focused strategies and the evolution of Account-Based Marketing (ABM).
00:32 Introducing Nicole Silver
02:36 The Complex World of B2B Marketing
04:14 Leveraging Technology in Marketing
07:01 Rethinking B2B Marketing Strategies
07:55 The Power of Audience-Centric Marketing
08:43 Wishes and Wins in B2B Marketing
13:06 Reflecting on Key Takeaways