Professor Chris Ferrie has straightforward advice when it comes to explaining quantum technologies to audiences of all ages: Keep it simple and keep it fresh. He also has some suggestions about how to finetune your BS detector and sort the hype from the real advancements in the quantum industry. 

In this episode, Chris describes his writing strategy for his books ranging from “Quantum for Babies” to “Quantum Bullsh*t” and shares some news about his own venture into the world of quantum startups. 

Author Chris Ferrie is a quantum physicist by day and father by night. His passion for communicating science has led from the most esoteric topics of mathematical physics to more recently writing children’s books. His published works include “Goodnight Lab,” “Baby University Explore Science Board Book Set,” “Quantum Bullsh*t: How to Ruin Your Life with Advice from Quantum Physics,” and his newest release, “42 Reasons to Hate the Universe (and one reason not to).”

Chris is an Associate Professor at the University of Technology Sydney and Centre for Quantum Software and Information. His research interests include quantum estimation and control, and the use of machine learning to solve statistical problems in quantum information science. He has a Ph.D. in Applied Mathematics from Institute for Quantum Computing and University of Waterloo.

Host Veronica Combs is a quantum tech editor, writer and PR professional. She manages public relations for quantum computing clients as an account manager with HKA Marketing Communications, the #1 agency in quantum tech PR. Veronica joined HKA from TechRepublic and has covered technology, healthcare and business strategy for more than 10 years.

Connect with Veronica on LinkedIn: https://www.linkedin.com/in/veronicacombs/

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