In this episode, we talk to Martin Cheetham, co-owner of Tenaka, about how design thinking has been incorporated into large organisations, as well as the definition and interpretation of design thinking.

Episode 8 - Really understanding customers is the only way big business will survive

Clearly, there’s some unpacking to do, and that’s what the Tenaka podcast, Great Minds Design Think Alike, is all about. In snack-sized, 30-minute chunks, Stuart McDougall, an owner of Tenaka, talks to industry minds about how it is possible to innovate, disrupt and really make lives better by adopting these principles:

– Keep the humans you are trying to help at the centre of your process
– Think less, do more
– Fail early and often to learn and improve

Business

Arts

Design

Clearly, there’s some unpacking to do, and that’s what the Tenaka podcast, Great Minds Design Think Alike, is all about. In snack-sized, 30-minute chunks, Stuart McDougall, an owner of Tenaka, talks to industry minds about how it is possible to innovate, disrupt and really make lives better by adopting these principles: – Keep the humans you are trying to help at the centre of your process – Think less, do more – Fail early and often to learn and improve

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Episode 8 - Really understanding customers is the only way big business will survive

Episode 8 - Really understanding customers is the only way big business will survive