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Featuring: Katie Rakowitz, Co-Owner of Timeout Sitters

In this episode, Julie sits down with Katie Rakowitz, co-owner of Timeout Sitters—a hyper-local babysitting and pet care business that has successfully scaled across multiple cities without losing its personal, community-focused feel.

Katie shares the origin story of Timeout Sitters, the intentional strategies they used to grow, and the systems they implemented to maintain consistency and trust in new markets. From building a strong brand identity to developing local partnerships and navigating challenges, this conversation is packed with practical advice and real-life insight.

You’ll learn:
 ✔️ How to stay rooted in your brand values as you grow
 ✔️ Tips for scaling into new communities while keeping a local voice
 ✔️ The importance of community involvement and hyper-local marketing
 ✔️ What a 6-month blueprint for brand expansion looks like in action
 ✔️ Mistakes to avoid and lessons learned from the field

Actionable Tip of the Week:
Build your own 6-Month Growth Blueprint—whether you're expanding into a new market or simply growing your reach locally.

Final Takeaway:
"Scaling doesn’t mean changing who you are. It means letting more people experience what already makes your business great."