As tempting as it is to grab any old celebrity with a big following, chuck them oodles of cash and put your product in their hand, don’t. For many brands it’s not an option and for those that can afford that tactic it’s unlikely to be the optimal way to spend your £££.

In a discipline where reach can mislead; authenticity is key and where helping, not selling drives results we speak to Ash Hatchard of influencer agency Seen Connects about how to do it properly and how to make influencer marketing, work for you.

You can speak to Ash here.

You can reach Seen Connects, the innovative influencer marketing agency here.