In this podcast, we’re going to look at getting your basic onsite SEO & meta tags right to focus in on your local market.

SMALL BUSINESS SEO FOR LOCAL RESULTS – PART 1

You’re listening to the Clickable Marketing Podcast, where we help fired-up small business owners turn clicks into clients. Join us to discover how you can make more money online in less time. Now here’s your host, Mr. Web Marketing, Brad Hauck.

Hi, I’m Brad Hauck, and this is the Clickable Marketing Podcast Episode 8.

In this episode, we’re going to look at SEO for small business, focusing on a local market; and this is part one of a three-part series.

Welcome, wherever you are in the world today. It’s good to catch up with you again. I hope you’re having a great week and that your business is doing really, really well.

If you’re not already a subscriber of the podcast, please subscribe so that you can get each episode as it’s released. Remember that you can always chat with be via Facebook, Facebook.com/mrwebmarketing; or look for me @mrwebmarketing on Twitter.

ON THE PERSONAL SIDE...

This week, a lot happening personally as usual, a lot of wet weather around and some quite ferocious storms happening here. They’re causing quite a bit of damage and flooding.

It was my daughter’s birthday. She’s finally turned double digits. One of the things I did for her, which makes a really great gift if you got a kid who’s a gamer, is I had a shirt done for her with her personal Minecraft skin that she wears on Minecraft; and I had that put on the front, and it’s amazing how good it looks. She was really stoked because it’s a one of a kind t-shirt.

Also, of course, here in Australia, it’s school holidays time; so we’ve got people going everywhere doing all sorts of things.

ON THE BUSINESS SIDE

On the business front, I’ve got new clients coming through who need SEO and AdWords work. They’re coming from different areas of Australia. It’s great to hear about their businesses. I really enjoy working with small business. It’s fantastic to learn what they do, and who they help, and what services they provide.

I’ve been finding with AdWords over budget spends, it seems that they can spend up to 20% over what you’ve actually allocated, which then means you under allocate, which then can blow the budget apart both directions, which can be quite frustrating.

I’ve been doing things such as adjusting my podcast description so it’ll be a little bit more accurate, and that would help more people find it by being a little bit more descriptive.

ONTO THE EPISODE… SMALL BUSINESS SEO FOR LOCAL RESULTS – PART 1

In this podcast, we’re going to have a look at getting your basic onsite SEO and meta tags right. That way, you can focus in and get that traffic from your local market.

SOME MYTHS AND FACTS ABOUT SEO

SEO MYTHS

I first thought we’d start by looking at a couple SEO myths that I hear, and these really do frustrate me. I understand where they come from, but in the end, you need to look at the facts.

The first one is that SEO is out-of-date. That’s not true. SEO or search engine optimization is a key part of marketing online. It might only be a basic step, but it’s really, really essential if you want and get the best value out of your website; and it really does affect the whole range of things from your pay-per-click advertising right through to how people see your business when you show up in the search engines. It’s all very nice to have your website there; but when someone looks at your business and the description and title say, “home,” it doesn’t say a lot for you. It kind of shows that you don’t know what you’re doing and that maybe you need a little bit more experience in the online marketing world.

The second myth that bothers me is it doesn’t work a...