During the Covid-19 Pandemic there was an accelerated growth in social media influencers focused on fitness. In this episode, Bath Graduate Holly Hall talks about her dissertation research project ‘An Exploration into how the Fitness Industry, Social Media, and COVID-19 have Influenced 18-to-22-year-old Women’s Interpretations of a ‘Healthy Lifestyle'.

In this episode, we talk about this trend and the content created around 'fitspiration', diet trends and body ideas. Through her research, Holly revealed some of the negative impacts this had on young women, particularly in terms of their relationships with exercise and their bodies.

Holly recently graduated from the University of Bath with a first class degree in Sport Management and Coaching. Holly was also the recipient of the Department for Health undergraduate student prize for dissertation excellence.

You can connect with Holly on LInkedIn: https://www.linkedin.com/in/holly-hall-548639206/

Find out more about studying BSc (Hons) Sport Management and Coaching degree here: https://www.bath.ac.uk/courses/undergraduate-2025/sport-exercise-and-health/bsc-sport-management-and-coaching-with-professional-placement/

The views and opinions of those taking part in this video are their own and not necessarily those of the University of Bath. bath.ac.uk/corporate-information/disclaimer