Simpang Sounds: Simplicity in the Noise

Episode 8: Strategic Communication


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In schools, communication is often treated as admin.

But communication is one of the clearest expressions of leadership. It sets emotional temperature, defines what matters, and shapes culture in real time.


In this episode of Simplicity in the Noise, Michael Everett reframes clarity as a leadership behaviour. Clear communication reduces anxiety, prevents workload creep, and creates predictable alignment. Unclear communication does the opposite, even when intent is good.


This episode explores why schools struggle with communication, how “One Voice” leadership reduces organisational friction, and the three levels leaders need to communicate on: informational, intentional, and cultural.


You’ll learn:

Why communication is not about sending information, it is about shaping shared understanding

How clarity builds trust and emotional safety

What “One Voice” leadership looks like in practice

The three levels of strategic communication and how to use them

How communication cadences reduce noise and stabilise culture


A practical episode for leaders who want fewer mixed messages, less tension, and communication that actually embeds strategy.


One action for this week:

Deliver the same message twice in two formats (for example, briefing plus follow-up email). Repetition creates understanding. Different people process information differently.


Connect with Michael:

Regular leadership clarity via Simpang Signals

More tools and frameworks at simpang.org

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Simpang Sounds: Simplicity in the NoiseBy Michael Everett