This Is CX

Episode 8: Taking Journey Maps to the Next Level


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In our eighth episode, we conclude our two-part series focusing on customer journey mapping by talking about the different uses of journey mapping, including making strategic business decisions and executing organizational CX governance. We also talk about how we use journey mapping to identify key metrics used to measure CX, and the future of journey mapping.
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This Is CXBy Paul Hagen, Mike Manfredo

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