
Sign up to save your podcasts
Or


One operator. One location. $40,000 in holiday revenue.Another operator. 27 locations. Same size text list. $1,100.The difference? One simple word: SIMPLICITY.The Shocking Truth About Black Friday:❌ It's the WORST day to promote (47 texts per customer average)❌ Your message becomes #48 in their inbox - deleted without reading❌ Complex offers create decision paralysis and kill sales❌ Even 27 locations can't save a bad offerReal Results from Real Operators:Sam (1 location): $40,000+ with "Buy 5 Get 5" wash booksRick (1 location): $35,000 with "Buy 6 Get 4"Competitor (27 locations): $1,100 with "Buy 2 get 1, Buy 5 get 3, Buy 10 get 5"Same text list sizes. 35-40x revenue difference.The Black Friday Playbook - 5 Proven Strategies:1️⃣ Launch BEFORE Black FridaySweet spot: Monday before ThanksgivingWhy: People have attention and mental bandwidthYour competition is still sleeping2️⃣ The Double Value PrincipleBuy 5 Get 5 Free (not percentages)$100 gift card for $50 (not "$50 card + $10 bonus")Instant understanding = instant sales3️⃣ One Offer OnlyNo multiple tiersNo confusing optionsIf customers can't explain it in 5 seconds, you've lost4️⃣ Position Everything as Giftable"Perfect stocking stuffer""Teachers, mailmen, babysitters love clean cars"Simple gift envelopes = 35% revenue increase5️⃣ Extend Through ChristmasWeek 1: "Beat the Black Friday rush"Week 2: "Deal extended"Week 3: "Last-minute gift solution"Week 4: "Final days"Why Simple Beats Creative:The 27-location operator tried to get creative with multiple tiers. Customers got confused. Revenue: $1,100 total.Sam kept it brain-dead simple. Customers got it instantly. Revenue: $40,000+.Your Action Plan:📅 Start planning NOW💬 Launch Monday before Thanksgiving🎁 One simple, giftable offer📱 Skip the Black Friday noiseStop screaming into the Black Friday void. Start banking revenue before your competition even wakes up.Remember: Complexity kills sales. Simplicity creates wealth.#BlackFriday #CarWashMarketing #HolidayMarketing #SmallBusiness #OptSpot #MarketingStrategy #GiftCards
By OptSpot4.5
88 ratings
One operator. One location. $40,000 in holiday revenue.Another operator. 27 locations. Same size text list. $1,100.The difference? One simple word: SIMPLICITY.The Shocking Truth About Black Friday:❌ It's the WORST day to promote (47 texts per customer average)❌ Your message becomes #48 in their inbox - deleted without reading❌ Complex offers create decision paralysis and kill sales❌ Even 27 locations can't save a bad offerReal Results from Real Operators:Sam (1 location): $40,000+ with "Buy 5 Get 5" wash booksRick (1 location): $35,000 with "Buy 6 Get 4"Competitor (27 locations): $1,100 with "Buy 2 get 1, Buy 5 get 3, Buy 10 get 5"Same text list sizes. 35-40x revenue difference.The Black Friday Playbook - 5 Proven Strategies:1️⃣ Launch BEFORE Black FridaySweet spot: Monday before ThanksgivingWhy: People have attention and mental bandwidthYour competition is still sleeping2️⃣ The Double Value PrincipleBuy 5 Get 5 Free (not percentages)$100 gift card for $50 (not "$50 card + $10 bonus")Instant understanding = instant sales3️⃣ One Offer OnlyNo multiple tiersNo confusing optionsIf customers can't explain it in 5 seconds, you've lost4️⃣ Position Everything as Giftable"Perfect stocking stuffer""Teachers, mailmen, babysitters love clean cars"Simple gift envelopes = 35% revenue increase5️⃣ Extend Through ChristmasWeek 1: "Beat the Black Friday rush"Week 2: "Deal extended"Week 3: "Last-minute gift solution"Week 4: "Final days"Why Simple Beats Creative:The 27-location operator tried to get creative with multiple tiers. Customers got confused. Revenue: $1,100 total.Sam kept it brain-dead simple. Customers got it instantly. Revenue: $40,000+.Your Action Plan:📅 Start planning NOW💬 Launch Monday before Thanksgiving🎁 One simple, giftable offer📱 Skip the Black Friday noiseStop screaming into the Black Friday void. Start banking revenue before your competition even wakes up.Remember: Complexity kills sales. Simplicity creates wealth.#BlackFriday #CarWashMarketing #HolidayMarketing #SmallBusiness #OptSpot #MarketingStrategy #GiftCards