Joel Price is the guy who took the leap.  Conference rooms in companies everywhere are loaded with ladder climbers looking out the window, ignoring the power point, and dreaming of cashing out.  High in the mountains of Arizona is a guy who can get you to a secret fishing hole, set you up with a rustic motel room, or load you up with chicken and jo-jos.  This is the story of a guy who became the company man, but it took losing it all to become CEO of himself.