Richard Barker, PGA Executive Director - Business Development, is joined by special guests, Titleist duo Jan Diprose - Head of Golf Ball Category (UK) - and Joe Smith - Golf ball Product Specialist.

Jan and Joe speak exclusively to The PGA about the launch of Titleist's brand new Pro V1 and Pro V1x golf balls.

They also explain what's involved with a product launch, what goes into researching and developing a well established product, and they discuss the concept of ball fitting and why it's so important to golfers and PGA Members.