Remember that conference booth you avoided because the technology seemed too expensive? That might be costing you more than you think.

In this episode, I share the story of how I almost missed one of the best investments I ever made for my practice—all because I was too skeptical to even make eye contact with the vendor at a regenerative medicine conference.

I talk about my journey from walking past the Soft Wave booth to making it a cornerstone of my practice, and why so many podiatrists are looking outside their practices for opportunities when the biggest one is sitting right in front of them.