Once someone takes your lead magnet and joins your email list, what next?

You need an automated follow up sequence!

• 5 – 7 emails in the sequence
• Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of?
• These are the topics for each of your emails in the sequence
• Focus on how these features help your members – explain each one as a benefit
• Include social proof to back up the claims you're making (testimonials, statistics, etc.)
• Include a call to action in each email. Move prospect closer to the sale by asking for action.
  • Baby steps – CTA should be for what they're ready to do. Don't try to close the sale in the first email!