Have you planned a marketing budget before? If you have, did you start with the end goal in mind?  

Everyone wants leads and wants sales. But oftentimes we see that people don't know the value of getting leads. Understanding the value of a lead helps you not only know how to craft your budget but also helps you know how your business is operating.  

We walk through 3 steps to help identify the value of a lead to your organization. Yes, there is some math involved! Then we walk through how to apply those steps to your business decisions.   

If you have a burning question that you would like featured, send us a message and we will be sure to include it in a future episode.  

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