Do we click?

Episode 8: What numbers can't teach us


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Last episode, Mijke discussed what audience metrics can teach people working in journalism with Erik van Heeswijk, SmartOcto's CEO. This month, she'll talk about the flip side of metrics. By analysing literature, Mijke clarifies the disadvantages and challenges of audience data for editorial departments.

 

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Do we click?By Dr. Mijke Slot