In this episode of the Rally Point podcast, James Martin and Jack Bobin talk widgets. They explore how people engage content. Your nonprofit might have multiple channels—email, social, texting, etc.—but people just surf content. You need to have a multi-channel approach, but realize that people are all over the place. Widgets are a good way to capture attention in multiple ways. You can tap, text, scan, link, and more. More options means more connection. And Rally is here to help you do it.

What You’ll Learn

• How widgets can help you build subscriber lists.
• Time is a non-renewable resource; use it wisely.
• People use multiple channels, but they focus on content, not channels.
• You want multiple ways for people to opt in.
• It’s all about capturing consent so you can reach people.
• You’re leasing space on social media, but you own a subscriber list.
• We built all these widgets to make it easy for you.
• You’re not alone. We’ll work through it with you and find a solution together.

Quotables

• “How do you get more people poured into your database that say, ‘You know what, text me, please.”
• “I don't want people to go away with the impression that we're making things way more complex. We're not.”
• “All we wanna do is lower the barrier to people getting to you.”
• “I don't want to get too salesy here. But when you're a Rally customer, the widgets are no cost for you. … There's a lot of nickel and diming that goes on, $5 for this and $25 for that. And we just keep it simple and human centered.”
• “It is noisy out there, right? … We wanna surround them with the tools that work for them to become a text follower.”
• “It takes time. It's not an overnight thing, but it's not as hard as people think.”
• “I'm proud of our work that we do to have new people come and use Rally, but also the work we do over time to make them more successful.”
• "We like to test things. Why not?"

Skip to What You Want to Hear

• 00:00 - Introduction to Widgets and Text Messaging
• 02:40 - Building Your List by Converting Social Followers
• 06:06 - Engagement Strategies for Nonprofits
• 09:00 - The Importance of Multi-Channel Communication
• 12:01 - Simplifying the Process with Widgets
• 14:55 - Innovative Ways to Capture Attention
• 17:50 - The Role of Consent in Text Messaging
• 21:00 - Success Stories and Closing Thoughts

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