Many brands raced to get to the app stores, but they didn’t build appealing apps. Now what? In this episode, Possible Mobile’s CEO Ben Reubenstein shares insights into how he and his team have paired with JetBlue, the PGA Tour, and others to create compelling, relevant and useful app experiences. Should we be bringing more apps to market in 2017, should many go away, and how can you save your app from user disinterest? Does every brand need an app? If not, which ones do?