AI’s growing presence isn’t the result of perfection or widespread readiness—it’s the outcome of rapid integration into nearly every aspect of modern life.

This shift raises a difficult question for creatives: when a tool can generate endless concepts on demand, does it provide meaningful leverage, or does it risk diluting what gives creative work its value? There’s a tension between efficiency and originality, where “time-saving” can quietly become “taste-erasing” as starting points, metaphors, and perspectives are increasingly sourced from systems built on patterns and averages. 

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