What if “professional” isn’t what you think it is?

In this episode of Real Talk & Revenue, Francesca (the accountant) and Jordan (the therapist) record live from the Finance, Accounting & Bookkeeping Show 2026 as part of the podcast on tour, sharing real conversations from inside the industry.

We talk about the expectations around professionalism in accounting, breaking away from the “typical accountant” stereotype, and what it actually looks like to build a business that feels aligned with who you are.

In this episode we talk about:
🎙️The reality of the industry and the vibe at the event
🎙️Professionalism in accounting and challenging the traditional image
🎙️Francesca’s journey and the backstory behind her business
🎙️Fear of judgement and showing up in a different way
🎙️Breaking the norm and building a business that reflects you

If you’ve ever felt like you have to fit a certain mould to be taken seriously…
This episode is your reminder that you can do things differently, and still succeed!!

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