Nadjmat

Episode 80: Business Recovery After Conflicts & Wars 🎈🎇✨🎉🎊🎄

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Businesses play a vital role in any country’s economy. Small to medium-sized businesses alone employ nearly half the working population and account for around 20% of a country’s GDP on average.

After a conflict, war or natural disaster surviving businesses may benefit from massive external aids, or the disappearance of competition, however, they will suffer profound consequences.

There are several reasons why smaller companies with less than 10 employees are able to bounce back more quickly.

  1. Flexibility: Being oriented towards local markets makes small businesses less sensitive to disturbances in infrastructure. Their management system is also far simpler, enabling them to adapt more quickly to changes in the market, and to logistical challenges.
  2. Financial aids: The businesses that were the least dependent on financial aids prior to any crisis, will bounce back with the most ease. Banks suffering from the effects of the crisis will probably favor older/small clients over other businesses.
  3. Sales: Targeting potential customers in your town or region will always pay off more! Local marketing can help you focus in on a specific geographic area that gives more control. Also 85% of business owners depend on word-of-mouth referrals, which shows just how crucial it is to reach customers in your local area.
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    NadjmatBy Nadjmat
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