Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Danielle Brown the Chief Marketing Officer of Points International (Points.com). Danielle is at the helm of Points’ marketing strategy responsible for driving growth through data science and analytics in order to continuously improve brand, partner and performance marketing tactics.

Welcome to the show Danielle, thanks for joining me.

For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...