Rock n' Roll Research Podcast

Episode #80: Rogerio Monteiro: CCO of Worthix, Surfer, One-Time Concert Promoter in Brazil


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Rogerio Monteiro is Chief Client Officer for Worthix, a leader in using AI to measure what value truly means to customers. Rogerio is dynamic, sharp, energetic and uncommonly resilient. If you’re in need of a good mood and some inspiration, Rogerio is a great person to spend time with.

He started his research career in Brazil with General Motors and Kraft Foods before going all-in as an entrepreneur in concert promotion. Murphy’s Law struck his venture in every way possible, and Rogerio refreshed his successful research career armed with newfound perspective and hard-won wisdom.

Rogerio shares his journey, what he’s learned along the way and the techniques he’s employed to keep positive and moving forward. He also discusses his love for surfing, the power of samba and why the future of research is both conversational and real-time.



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Rock n' Roll Research PodcastBy Matt Valle

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