For startups entering the automation and manufacturing market, the road ahead can be a difficult one. But those coming from Europe into the United States, that road is much bumpier, even with significant funding behind them. In this episode, Sue Susenburger, Managing Partner at giddyUp! Innovations, explains how the company helps foreign startups enter the market with TECH B2B Marketing’s Winn Hardin. They talk about the steps that should be taken when entering the U.S. technology market, from market analysis and legal requirements to building a team and go-to-market strategy. Additionally, Susenburger explains the pitfalls that cause many startups to fail and how they can be avoided.

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