One of the five-part series of podcasts connected to our 2018 Trends Summer Reader publication. Are you getting the most out of your data? If you’re not strategically using analytics to drive business decisions, then it’s time to reevaluate your data collection process. On this episode, Brandon Jirousek, Director, Digital Content and Operations of the Cavaliers Operating Company, shares how his team identifies key insights from collected data and uses this information to plan for future business initiatives.

Read the episode show notes to learn more about big data.