Paola Girotti is the founder and owner of Sugarmoon, a sugaring business with three salons, take-home sugaring and organic body care product lines, and the Sugarmoon training academy. She spent 10 years growing her successful brand — and then four years fighting — and winning — a trademark battle dispute that almost robbed her of the Sugarmoon name. I am so excited for this conversation, Onward Nation because Paola is going to share some of the lessons learned from the experience and her big plans for the future.

What you'll learn about in this episode:

• The importance of protecting your brand name and slogans
• The benefits of being an early-riser
• Why you need to be flexible and adaptable to change
• Why it’s vital to have a plan for growth in place
• Why it’s important to align yourself with people who have gone through what you’re going through
• Why you need to recognize what you need from a financial perspective
• Why you need to put together a strong leadership team, sooner rather than later
• The importance of having the right people in place on your team
• The value of having a good strategic plan when starting your business

Ways to contact Paola:

• Email: [email protected]