Our special encore guest today is Christopher Lochhead. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur, and category designer. Fast Company Magazine calls him a “Human Exclamation Point” and The Economist calls him “off-putting to some.” He’s also an acclaimed public speaker and proud advisor to non-profit “1 Life Fully Lived.” Now...you may remember Christopher and the wisdom he shared during Episode 448. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 448 to your list of vital priorities.

What you'll learn about in this episode:

• Why Christopher and his co-author decided to write their new book, Niche Down
• How “niching down” will not take away from, but rather catapult you into opportunity
• Why you should follow your niche, not your passion
• What we are taught about the pathway to success
• The characteristics of people who make a difference
• How great marketing can both attract and repel
• Why entrepreneurs need to focus on the exponential value of what makes them different
• Why we are at the lowest level of entrepreneurship in American history
• Why it’s vital to reinvent the entrepreneurial dream
• The value of creating an environment where people can rise up

Ways to contact Christopher:

• Website: legendsandlosers.com