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This week Chris and Jon continue the series on cognitive psychology for designers. This week we discuss a couple principles that were researched separately, but are actually kind of related -- the IKEA Effect and the Sunk Cost Effect. Listen in and learn why sometimes, making people work for it can be more effective than just making things easy to use.
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This week Chris and Jon continue the series on cognitive psychology for designers. This week we discuss a couple principles that were researched separately, but are actually kind of related -- the IKEA Effect and the Sunk Cost Effect. Listen in and learn why sometimes, making people work for it can be more effective than just making things easy to use.