Krista introduces her Authentic Selling Bootcamp and interviews her friend and mentor, Dan Austin, who is excited to be collaborating with her in this new venture. Dan is an entrepreneur, sales coach, and senior-level executive in business strategy with over 25 years of experience in the eCommerce and enterprise technology industries. His mission is to help people understand that selling shouldn’t be scary. In fact, Dan believes that selling can be invigorating if it’s done in a way that’s honest, authentic, and in service to the customer. He describes how to adopt a principled and effective approach to selling and explains how to build relationships with customers based on the three Cs of connection, contribution, and continuity. In their six-week Marketing & Sales Mentorship course, Krista and Dan will take an in-depth look at the types of tactics and techniques that are guaranteed to help you connect with your customers and grow your revenue without losing your authenticity. The course runs from April 8th to May 13th, and enrolment ends on April 1st.

Links from Episode:  

The Authentic Selling Bootcamp: learn.authenticaudience.co/authentic-selling-bootcamp

Dan's LinkedIn: linkedin.com/in/danaustin

Authentic Audience Website: authenticaudience.co

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