If you feel more like a rockstar on tour than a researcher traveling for qualitative research, then you’re probably working with Daniel Berkal of The Palmerston Group.

Daniel considered a career in music before pursuing advertising and eventually research. Qualitative research has been the perfect outlet for his creative mind, which persistently pumps out fresh ways to uncover insights and keep everyone engaged and having fun along the way.

Daniel shares what first drew him to research, tips on doing research in Las Vegas and how Tik Tok is changing how we discover and consume insights.

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