On this episode of The Responsible Edge, Charlie is joined by marketing and hospitality professional Kieran Corbitt — a self-confessed advertising obsessive whose passion for brand storytelling started as a child and has evolved into a mission to bring ethics, diversity and meaning into an industry not always known for its progressive roots.

In a wide-ranging and personal conversation, Kieran reflects on the formative power of advertising, the significance of authentic representation, and how his work at The Alchemist and KG Hospitality shows that purpose-driven marketing is not just relevant for hospitality — it’s urgently needed. But this isn’t another ‘do good, feel good’ piece. It’s a case study in what happens when marketing gets personal, brands listen, and meaningful change follows.