U.S. consumers are more interested than ever in buying breads, snacks, and other foods with labels that read as ‘natural’ and ‘free from’ certain ingredients. It’s up to producers to deliver such products while also offering items that taste great, have sufficient shelf life, and can be economically produced. Jerry Savino, technical services manager with Kemin Food Technologies, discusses the challenges producers face, what consumers are looking for, and solutions available to make it all happen.

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