We talked about how Payless tried to be fancy and it didn't work. Now we're going to talk about how Gucci is trying to play it down, and we don't think that works either. We share realistic blocks to seeing innovation all the way through to the end, and how brainstorming is terrible.

Additional Information:

Guccihttps://slate.com/human-interest/2019/03/gucci-screener-dirty-sneakers-who-would-buy-them.html (https://slate.com/human-interest/2019/03/gucci-screener-dirty-sneakers-who-would-buy-them.html)

Blocks to Innovationhttps://hbr.org/2019/03/the-innovation-equation (https://hbr.org/2019/03/the-innovation-equation)

How Might Wehttp://www.journalcbi.com/from-design-challenges-to-business-innovation.html (http://www.journalcbi.com/from-design-challenges-to-business-innovation.html)https://hbr.org/2015/03/why-group-brainstorming-is-a-waste-of-time (https://hbr.org/2015/03/why-group-brainstorming-is-a-waste-of-time)