Brand Archetypes

Episode 81 – Popular Ways of Combining Archetypes


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WONDER TWIN POWERS ACTIVATE!!! Today we’re talking about combining archetypes in the process of coming up with a brand strategy. Listen in to hear how Kevin and his twin sister pretended to the Wonder Twins. Here are some of the big ideas when combining two archetypes: It’s possible to pair archetypes, but you have to…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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