Sitcoms and dramas often have two or three storylines that follow their own formulas, but then meet at the end to form a cohesive plot or storyline. But, if one of those threads ventures off to fat from the other, the show as a whole can becoming become confusing and disjointed.

I’ve mentioned Home Depot a few times over the last few blogs. I have placed a handful of orders for different things. At first, I thought that the process has been consistent, but a couple of the last ones broke from the formula has become confusing and disjointed.

What I have come to realize is that Home Depot online stocks some things. While other products (like a grill) are drop-shipped for a vendor or manufacturer, While others ((like closet organizers or blinds) and done through other subcontractors and vendors. Each has its own ecosystem and ultimately has different communication methods. That may be profitable for them, but it’s confusing and inefficient for their customers.

It made me realize that we may have that in our businesses. In order to build confidence and consistency, every method of communication should be universal. In other words, if you are like my business, clients communicate the way that they like to communicate, so I have to manage multiple systems.

In this episode, we will discuss how your customer service is your brand, and how you can avoid becoming confusing and disjointed!