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Episode 82: Business Breakdown of the Indian F&B Industry w/Sarthak Ahuja
About Sarthak Ahuja:
My next guest and co-host on The One Percent Project is Sartha Ahuja. In this episode, Sarthak & I deep dive into India's Food and Beverage industry. We discuss the unit economics of running a restaurant to making butter chicken, ordering patterns in India, the business models of food aggregators like Zomato and Swiggy, cloud kitchens, and the reason behind the rise and fall of Uber Eats. We uncover the success story behind Domino's and how in such a competitive industry, Ankit Gupta and Chirag Chhajer built Burma Burma, a Burmese cuisine restaurant chain.
Sarthak shares how consumer businesses must undergo a "speed Ludo test," emphasising time efficiency, small transaction sizes, and positive unit economics. This strategy is essential for long-term success in a price-sensitive market like India.
Sarthak is a published author, a seasoned Chartered Accountant with expertise in startup advisory and investment banking and a LinkedIn top voice who brings a wealth of intriguing insights to the discussion.
Key Take Aways & Transcript: https://bit.ly/TOP_BusinessBreakdownIndianFB
Follow & Subscribe:
WhatsApp: https://bit.ly/TOP_WA2
YouTube: https://bit.ly/TOP_YouTubeVideos
LinkedIn: https://bit.ly/TOP_LinkedIn
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00:00 Intro
04:10 The most ordered dishes
09:21 Indian Food Preferences and the Authenticity of Chinese Cuisine
11:06 The Business Models and Unit Economics of the Food Industry
15:40 The Challenges and Economics of Running a Restaurant
39:54 The Success Story of Domino's in the Indian Market
44:38 Identifying Opportunities in the Food Industry
45:18 Burma Burma's reason of success
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By Pritish Sanyal
5
33 ratings
About Sarthak Ahuja:
My next guest and co-host on The One Percent Project is Sartha Ahuja. In this episode, Sarthak & I deep dive into India's Food and Beverage industry. We discuss the unit economics of running a restaurant to making butter chicken, ordering patterns in India, the business models of food aggregators like Zomato and Swiggy, cloud kitchens, and the reason behind the rise and fall of Uber Eats. We uncover the success story behind Domino's and how in such a competitive industry, Ankit Gupta and Chirag Chhajer built Burma Burma, a Burmese cuisine restaurant chain.
Sarthak shares how consumer businesses must undergo a "speed Ludo test," emphasising time efficiency, small transaction sizes, and positive unit economics. This strategy is essential for long-term success in a price-sensitive market like India.
Sarthak is a published author, a seasoned Chartered Accountant with expertise in startup advisory and investment banking and a LinkedIn top voice who brings a wealth of intriguing insights to the discussion.
Key Take Aways & Transcript: https://bit.ly/TOP_BusinessBreakdownIndianFB
Follow & Subscribe:
WhatsApp: https://bit.ly/TOP_WA2
YouTube: https://bit.ly/TOP_YouTubeVideos
LinkedIn: https://bit.ly/TOP_LinkedIn
Instagram: https://bit.ly/TOP_Insta
00:00 Intro
04:10 The most ordered dishes
09:21 Indian Food Preferences and the Authenticity of Chinese Cuisine
11:06 The Business Models and Unit Economics of the Food Industry
15:40 The Challenges and Economics of Running a Restaurant
39:54 The Success Story of Domino's in the Indian Market
44:38 Identifying Opportunities in the Food Industry
45:18 Burma Burma's reason of success