On Episode 82, your favorite hosts take a look at why brand still feel the need to invest in dated mediums. Magazines, books, or any physical publication though originally the only method of spreading a brand's name has been overtaken by the quick and impulsive ways of social media - yet brand's still spend tons of money on supplying this niche culture of physical handlers. This brings on a larger conversation based on how we take in information and how we prefer our retail experience. What do you prefer?

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