Are you undercharging without even realising it?

In this episode of Real Talk & Revenue, Francesca (the accountant) and Jordan (the therapist) dive into the realities of pricing, why it feels so uncomfortable to increase your rates, and what’s really underneath the fear of charging more.

We explore the balance between confidence and value, especially in industries like therapy, and how pricing decisions impact not just your income, but how your work is perceived.

In this episode we talk about:
 🎙️The fear of raising prices and losing clients
 🎙️Undercharging, overcharging, and finding your value
 🎙️Pricing in therapy and service-based businesses
 🎙️Transparency, communicating fee increases, and giving notice
 🎙️Investing, word of mouth, and why people sometimes pay more for a brand

If you’ve been second-guessing your prices or feeling stuck charging less than you know you’re worth…

This episode is your reminder that your pricing should reflect your value, not your fear.

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