Playbook For Amazon

Episode 82: WNOA September 2022

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https://youtu.be/GcD9v13-J_c

For the Prime Fall Event we would recommend the following promotions:
    • Lightning Deals and 7-Day Deals
    • Should have been submitted a month ago, need to monitor what date and time you are given 
    • Coupon Clippings
    • Should have been submitted last week 
    • Prime Exclusive Discounts
    • Can we be submitted two weeks prior to the event
      • Additional Exposure:
        • Customer Engagements 
        • Amazon Posts 
        • Amazon Storefront Deals Tab  
        • A/B Experiments

          • Our team recommends that during the holidays you use external assets like email and social media to get additional reach to your products. 

          Your team should consider rolling out the following tactics to get some additional visibility to your products: 

          • Email Blasts 
          • Facebook Advertising 
          • Social Media Posts 
          • Influencers 
          • Google Advertising 
          • Anything else you have at your disposal!


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            Playbook For AmazonBy Jeff Lieber
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