Consistency can be defined as conformity in the application of something, typically that which is necessary for the sake of logic, accuracy, or fairness. When it comes to sales and marketing, consistency is a moving target. Technology and the business environment continue to evolve. You can adapt and help to provide consistently, or consistently improve results.

If you follow me on social media (especially Facebook), you know that I do a motivational quote every morning (called Deep Bacon Thoughts), and a caption contest at night. I use an app and post a motivational quote that aligns with events in my life or the world at large. People often like those, but occasionally they strike a nerve with some people. Sometimes it's the funny bone (with a quippy reply), while others disagree with the sentiment. My goal is never to tell people what to think, but I will reply back with insight or the purpose of posting.

"Give 100% of Yourself... 100% of the Time... Expect Nothing in Return... and Watch What Happens!"

 - Al Ritter

I know this sounds counterintuitive and conflicts with my point about researching people to limit the Connect and Pitches. It does not mean becoming a sucker or being willy-nilly with your time. It means, when you make a commitment, do so with consistency, and purpose.

In this episode, we will discuss how consistency is the key to success.

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