The boys talk about the zero-effort/high-profile announcement of the Red Dead Redemption sequel and how Rockstar occupies a very specific place in general nerd culture. Notoriety of developers and individuals in the gaming sphere and how they can use this notoriety in advertising their games is discussed, as well as the ability of bigger developers to pursue a method of "trickle down marketing". The guys also talk about how Comiccon has changed and what it means for nerd culture in general. Snacks talks about his favorite video game commercial, and Frog sweeps Snacks away with a nostalgia tsunami.