Alex Kazberouk is a primary care/internal medicine resident physician at the University of California San Francisco. He is interested in designing new models of primary care for medically and socially complex patients, creating incentives to improve patient care, and improving end of life care. Prior to his graduate education, he was a consultant at McKinsey and Company, working with healthcare clients on topics such as hospital operations and pharmaceutical launches in developing markets. Alex has also volunteered with Global Oncology to deliver palliative care training and education in the Republic of Belarus. He holds a B.Sc. Biology from Yale University, an M.D. from Harvard Medical School, and an M.B.A. from Harvard Business School.  In this episode, Alex talks about delivering primary healthcare, the notion of branding in medicine and the importance of storytelling. Consider becoming a Listener Supporter.Be a part of the Afflatus community and enjoy exclusive membership rewards.Full details here: https://bit.ly/2PFDUS8Subscribe here: https://anchor.fm/theafflatus/supportFollow The Afflatus:www.facebook.com/aalok.rathodwww.facebook.com/unciafilmswww.instagram.com/al_rathodFollow Alex: https://www.linkedin.com/in/alexander-kazberouk-014a8326/--- Support this podcast: https://anchor.fm/theafflatus/support