Paul Slack is the founder of Vende Social, the digital marketing company for Financial Gravity. Paul got into the industry 18 years ago, by jumping on a niche in the market — that businesses didn’t know how to market themselves online. On this episode, he shares his insights about the digital marketing industry and how it has evolved over the years. Paul also has some tips on how businesses can capitalize on programmatic advertising and the role of content creation in digital marketing.