Why is it so hard to find a pair of jeans that fit properly?  That’s the question that JoAnna Hartzmark, Founder of Revelle set out to solve.  The result: a data driven platform that pairs women with brands that will fit well.  Best part of all, it’s free for the users.

Different brands are cut to different shapes, which are usually based from a “fit model“ and conformed to a linear standard.  Now with many brands in existence, there was no easy way to find the right shape.  Enter Revelle.

Listen to the episode to hear the history of women’s sizing, Revelle’s business model, and much more!