Sharing winning tests isn’t just a way to celebrate success with previous clients. The patterns and insights from winning tests can offer a lot of ideas for other brands looking to improve their conversion rates and boost sales. 

In particular, Jon and Ryan talk about three areas of a site that tests work really well in: category pages, social proof, and website copy. 

Listen to the full episode if you want to learn:

1. How personalization can improve category pages 
2. Why you need clear and specific labels on your navigation 
3. How to leverage different types of social proof 
4. How small changes in copy can lead to big results 

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.