Rasheid embodies heart, character, and positive values. His "why" and purpose for building his business is undoubtedly rooted in his formative experiences growing up hungry. He truly serves his employees and looks after their needs. He's not in it for the accolades, he's in it for fulfillment. His joy in family life shines through when talking about his children and wife. His inner peace and strength shine through. Rasheid is someone to be admired and learned from.