I first met Bohb Blair at an epic Motörhead show in Chicago in 2009. Fast forward and today Bohb is the CMO of the iconic Jones Soda and the Chief Brand Officer of its cannabis expansion, Mary Jones Cannabis. 

Bohb’s first career was in music. After quitting his job as tour manager for Urge Overkill’s Nash Kato, he landed an ad agency gig supporting an on-premise branding program. He bounced up the ladder of the agency world until he became Global Chief Experience Officer at Starcom before joining Jones.

Bohb shares his career journey, his passion for helping pioneer CPG cannabis and his strategy as CMO for Jones. He also discusses why the cannabis market has a data advantage, the problem with bias in research, his love for Brian Eno and music as a hobby vs. a profession.

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