Today on Subscribing to Wellness we are joined by Melissa Mash, Founder and CEO of Dagne Dover. 9 Years ago Melissa set out to launch a bag brand that thought about things you didn’t even know you needed. The care and detail that goes into each bag creation is beyond explainable. Each pocket has a purpose. We talk to Melissa about building a company from the ground up, starting with a thoughtful mission and org structure. We talk about the impact of COVID and their DTC vs retail experience.