The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!

Episode 849 – Are Your Processes Putting Progress in Purgatory?


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Let's face it... Procrastination and Perfection have a purpose, but they pause progress. Progress is perpetuated by the processes you put in place. But all too often, we can put progress in purgatory by procrastinating or perfecting our processes. Do you know what phrase causes consternation constantly? "That's not how we do it here!"
I view a process as a series of steps that takes a phase of a project from concept to completion. The better you can define the steps, the more you can control the process.
I view systems as a series of processes, done in a particular order, that turns that series of processes into a project.
Stuff happens. When a ladder is missing a rung or step, it does not mean you can't keep climbing, but it often requires some improvisation.
A good marketing system has two pieces that work in concert. First is content creation and the other is content distribution.
"Purgatory is hell, with hope."
- Tyler Childers
In this episode, we will explore... how processes and steps can create a good system, and how "This is not how it's done here" puts progress in purgatory!
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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!By Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com

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