Finding ways to build a professional presence online and add value for customers is a challenge for many in sales. Join Will Barron, host of the Salesman Podcast, as he shares a key insight learned from interviewing hundreds of the greatest minds in sales. Know your target audience. Adding value for your prospects doesn’t mean you need to add value for everyone. If there are 50 people you need to reach, tailor your approach for those 50 people. You don’t need to be a talented writer or create something fancy. Your customers are sharing insights and solutions with you every day. Share them and you’ll build a presence that propels your success.

Guest: Will Barron (https://twitter.com/salesmanpodcast)

Hosts: Kevin Micalizzi (https://twitter.com/kevinmic)

 

Related resources:

  • The Salesman Podcast http://salesman.org/
  • What Your Personal Brand Can Teach You About Selling http://sforce.co/2FHd479
  • Never Forget Your Sales Prospects Are Human, Not Robots http://sforce.co/2hHFnLD
  • Finding the Missing Link in Your Pitch: Your Value http://sforce.co/2FEO5RH
  • Why the Sales Profession Is Broken and How We Can Fix It http://sforce.co/2tM0X75